Changelog

Follow new updates and improvements to Zutrix.

February 7th, 2026

We're excited to announce MCP Server and Skills โ€” two brand-new open-source tools that bring Zutrix directly into your AI workflow. Whether you're using Claude, Cursor, VS Code, Windsurf, or any MCP-compatible AI tool, you can now access your SEO data without leaving your editor or chat.

This is a major step in making Zutrix the most AI-native SEO platform available.


๐Ÿ”Œ What is MCP Server?

MCP (Model Context Protocol) is an open standard that lets AI tools securely connect to external data sources. With Zutrix MCP Server, your AI assistant becomes your SEO assistant โ€” pulling real-time data from your Zutrix account on demand.

No more copy-pasting between tabs. Just ask your AI tool and get instant answers backed by your own SEO data.

10 powerful tools included:

  • โœ… get_projects โ€” List all your SEO projects

  • โœ… get_project_keywords โ€” View tracked keywords with current rankings

  • โœ… get_keyword_history โ€” See ranking trends over time

  • โœ… get_keyword_suggestions โ€” Discover new keyword opportunities with volume, difficulty, and intent

  • โœ… get_serp_results โ€” Pull real SERP data for any tracked keyword

  • โœ… get_competitors โ€” Analyze competitor domains and keyword gaps

  • โœ… get_backlinks โ€” Review your backlink profile

  • โœ… get_site_audit โ€” Run a full technical SEO audit on any URL

  • โœ… get_domain_overview โ€” Get domain-level metrics at a glance

  • โœ… get_ai_visibility โ€” Check how your brand appears across ChatGPT, Claude, Gemini, and more


โšก Getting Started in 2 Minutes

1. Install the package:

npm install -g zutrix-mcp-server 

2. Add to your AI tool's MCP configuration:

{ "mcpServers": { "zutrix": { "command": "npx", "args": ["-y", "zutrix-mcp-server"], "env": { "ZUTRIX_API_KEY": "your_api_key_here" } } } } 

3. Get your API key from Dashboard โ†’ Settings โ†’ MCP and start using your SEO data in any AI conversation.

That's it. Your AI tool now has full access to your Zutrix data.


๐Ÿง  What are Skills?

Skills are pre-built SEO workflows designed for AI assistants. Instead of figuring out which tools to call and in what order, Skills give your AI a step-by-step playbook for common SEO tasks.

5 skills available at launch:

  • โœ… SEO Audit โ€” Run a comprehensive technical audit and get prioritized recommendations

  • โœ… Keyword Research โ€” Discover opportunities with search volume, difficulty, and competitive analysis

  • โœ… Rank Tracking Report โ€” Generate detailed ranking performance reports across all your projects

  • โœ… Competitor Analysis โ€” Deep-dive into competitor keywords, backlinks, and visibility gaps

  • โœ… Backlink Analysis โ€” Analyze your backlink profile with domain authority and link quality metrics

Skills are open-source and available on GitHub. You can use them as-is or customize them for your own workflows.

๐Ÿ‘‰ Browse Skills on GitHub


๐ŸŽฏ Works With Your Favorite AI Tools

MCP Server is compatible with any tool that supports the Model Context Protocol:

  • โœ… Claude Desktop (Anthropic)

  • โœ… Cursor (AI Code Editor)

  • โœ… VS Code (with Copilot MCP support)

  • โœ… Windsurf (Codeium)

  • โœ… Claude Code (CLI)

  • โœ… And any other MCP-compatible client


๐Ÿ”’ Security First

Your data is always protected:

  • All communication happens over HTTPS

  • API key authentication ensures only you can access your data

  • Every request is scoped to your account and projects only

  • The MCP Server is open-source โ€” inspect the code anytime on GitHub


๐Ÿ’ก What Can You Do With This?

Here are just a few examples of what's possible:

"Show me my top 10 keywords that dropped in rankings this week"

"Run a technical SEO audit on our new landing page"

"Compare our backlink profile against our top 3 competitors"

"Find keyword opportunities in the 'project management' niche with low difficulty"

"How visible is our brand in ChatGPT and Gemini right now?"

The possibilities are endless when your SEO data meets AI.


๐Ÿ“ฆ Open Source

Both projects are fully open-source under the MIT license:

We'd love your feedback, contributions, and ideas. Star the repos if you find them useful! โญ


We believe AI-native SEO is the future, and this is just the beginning. We're building Zutrix to be the platform that meets you wherever you work โ€” whether that's a dashboard, an API, or a conversation with your AI assistant.

โ€” The Zutrix Team

December 16th, 2025

Earlier today, Zutrix experienced a temporary service disruption caused by a major outage at our infrastructure provider, Railway. During this incident, some users were unable to access their accounts for a few hours.

The issue was entirely upstream and affected multiple services hosted on Railway. Once Railway resolved the outage, full access to Zutrix was automatically restored.

What happened

  • A Railway platform outage caused authentication and account access issues

  • No user data was lost or compromised

  • Core systems recovered immediately after the provider fix

Current status

  • โœ… All services are fully operational

  • โœ… Account access has been fully restored

  • โœ… No action is required from users

We understand how disruptive access issues can be and sincerely apologize for the inconvenience. We are reviewing additional safeguards to further improve resilience against third-party infrastructure incidents.

For transparency, you can view Railwayโ€™s incident report here:

๐Ÿ‘‰ https://status.railway.com/cmj89j6z2000qodpsfs4nc2gb

Thank you for your patience and continued trust in Zutrix.

โ€” The Zutrix Team

October 20th, 2025

The wait is over โ€” prices are now 50% lower across all plans, and weโ€™ve officially launched our Enterprise plan! ๐ŸŽ‰

Just a month ago, Googleโ€™s removal of the num=100 parameter forced the SEO industry to face massive cost increases. Our team took this challenge as an opportunity โ€” and after weeks of nonstop optimization, weโ€™ve cut our operating costs by 60โ€“70%.

That means:

โœ… Prices slashed by 50%

โœ… Infrastructure faster than ever

โœ… New Enterprise plan now live

๐Ÿ’ธ New Pricing (Live Now)

Daily Plans

  • Starter โ†’ $29/month (was $59)

  • Pro โ†’ $89/month (was $199)

  • Agency โ†’ $149/month (was $299)

  • Enterprise โ†’ NEW $349/month โญ

Weekly Plans

  • Starter โ†’ $19/month (was $35)

  • Pro โ†’ $49/month (was $99)

  • Agency โ†’ $89/month (was $179)

  • Enterprise โ†’ NEW $149/month โญ

๐Ÿข Introducing the Enterprise Plan

A new tier designed for power users and agencies who need scale and customization โ€” without the enterprise pricing.

Includes:

โ€ข 10,000 keywords

โ€ข Unlimited projects

โ€ข Priority support

โ€ข Custom integrations

โ€ข โ€ฆand more!

โš™๏ธ Performance & Quality โ€” Still 100%

While some competitors reduced their SERP depth from 10 pages to just 1โ€“2, we didnโ€™t compromise.

You still get:

  • Full 100 search results

  • 10 complete SERP pages

  • All features intact

  • Actually faster performance

Just 50% cheaper.

๐Ÿ’ฌ For Current and Returning Users

  • Current customers: Your next bill automatically reflects the new prices.

  • Past customers: Perfect time to come back and save big.

For any questions, reach us at support@zutrix.com

๐Ÿ”ฎ Whatโ€™s Next

This is just the beginning โ€” even more exciting updates are coming soon. Stay tuned! ๐Ÿš€

โ€” The Zutrix Team

October 19th, 2025

Dear Zutrixers,

Weโ€™re reaching out to share an important and exciting update about whatโ€™s coming next at Zutrix.

Just a month ago, we announced pricing adjustments to adapt to Googleโ€™s sudden removal of the num=100 parameter โ€” a change that dramatically impacted how SEO tools across the industry collect and process search data. This shift forced every provider, including us, to handle nearly ten times more requests to deliver the same results, resulting in significantly higher infrastructure costs.

Since then, our engineering and infrastructure teams have worked around the clock to optimize every layer of Zutrix โ€” from proxy systems and caching to internal data routing and queue management.

The Results Are In

Weโ€™re proud to share that our technical optimizations have reduced our operating costs by approximately 60โ€“70%.

These are not just incremental savings โ€” they represent a major breakthrough in efficiency, achieved without sacrificing accuracy or reliability.

What This Means for You

We are now entering the final testing and validation phase of our new infrastructure. Once we confirm stability and consistency, we plan to introduce new, significantly lower pricing plans that reflect our reduced costs.

You can expect:

  • Substantial price reductions across all plans

  • Even faster crawling performance and improved response times

  • Enhanced scalability as our systems now handle higher volumes at lower cost

These updates will go into effect very soon, and weโ€™ll publish a detailed announcement once everything is finalized.

Our Commitment to Transparency

From day one, our promise has been clear โ€” to always keep you informed about the reasons behind every major change. When costs increased due to Googleโ€™s structural update, we communicated openly. Now that weโ€™ve optimized our systems and regained efficiency, weโ€™re equally committed to passing those benefits directly back to you.

We deeply appreciate your patience and trust throughout this process. The SEO ecosystem moves fast, and while these past weeks have tested everyone in the industry, weโ€™re emerging stronger, more efficient, and more prepared than ever.

Stay tuned โ€” the next update will bring great news.

With appreciation and optimism,

The Zutrix Team

September 24th, 2025

Following our recent pricing update announcement, we're introducing Weekly Plans - a carefully designed alternative that we've been developing to help those affected by the industry-wide cost increases.

The Crucial Difference: We Haven't Cut Corners

While other SEO tools have quietly reduced their crawling depth from 10 pages to just 1 or 2 pages of results to maintain their prices, we've taken a different approach.

With Zutrix Weekly Plans:

  • โœ… Still fetching the first 100 results

  • โœ… Still crawling 10 full pages of SERPs

  • โœ… Same comprehensive data depth as daily plans

  • โœ… Only the frequency changes - not the quality

Many competitors chose to maintain their pricing by drastically reducing the data they provide. We believe that's misleading. Instead, we're being transparent: same high-quality data, delivered weekly instead of daily, at 60% less cost.

How Weekly Plans Work

Your SEO data updates every Sunday at midnight UTC, including:

  • Complete keyword rankings (100 results, 10 pages)

  • Full AI visibility tracking across all models

  • Comprehensive competitor analysis

  • Complete site audits and backlink data

Pricing Structure:

  • Starter: $29/month (vs. $59/month daily)

  • Pro: $59/month (vs. $199/month daily)

  • Agency: $89/month (vs. $299/month daily)

The Strategic Consideration

This isn't a rushed solution. We've carefully analyzed usage patterns and found that many successful SEO strategies don't require daily updates. Weekly data points are often sufficient for:

  • Tracking ranking trends

  • Monitoring competitor movements

  • Measuring content performance

  • Strategic planning and reporting

For volatile keywords or time-sensitive campaigns, daily plans remain available.

Implementation

To switch to Weekly Plans:

  1. Access your Billing settings

  2. Click "Change Plan"

  3. Select "Weekly Checks"

  4. Choose your plan tier

Your historical data remains intact, and you can adjust your plan frequency anytime.

A Note on Industry Integrity

We could have followed others by silently reducing our data quality, but that's not who we are. Google's infrastructure changes have increased costs for everyone. The question is how each company responds. We chose transparency and options over hidden compromises.

Questions?

Our team can help assess whether weekly or daily monitoring best suits your specific needs. Contact support@zutrix.com for a personalized consultation.

Thank you for your continued trust as we navigate these industry challenges together.

September 22nd, 2025

Dear Zutrix Community,

We're writing to inform you about an important pricing update that will take effect on September 25, 2025. This isn't a decision we've taken lightly, and we want to be completely transparent about why this change is necessary.

The Catalyst: Google's Game-Changing Decision

In mid-September 2025, Google made a significant change to its search infrastructure by removing the num=100 parameter. For those unfamiliar with the technical details, this parameter allowed SEO tools like Zutrix to retrieve 100 search results with a single request. Its removal has fundamentally transformed how rank tracking works across the entire industry.

According to recent industry analysis, this change means that what previously required one request now requires ten separate requests. This isn't just a minor inconvenience โ€“ it's a seismic shift that has increased operational costs by up to 10x for all SEO tools.

The Domino Effect on the SEO Industry

This change has created a cascade of challenges:

  • Infrastructure Costs: We now need 10x more server capacity to deliver the same data

  • Proxy Expenses: Each request requires sophisticated proxy management to avoid detection

  • Anti-Detection Systems: More requests mean more complex systems to ensure reliable data collection

  • Processing Power: Handling 10x more requests requires significantly more computational resources

Every major SEO tool โ€“ from Semrush to Ahrefs to Moz โ€“ is grappling with these same challenges. The entire industry is being forced to adapt, and unfortunately, the economics are inescapable.

As Zutrix, we have waited more than 7 days to see a possible roll-back from Google, but no hope. So in the meantime, we have covered all of the extra costs for our users to keep systems running.

Why We Must Adjust Our Pricing

We've absorbed these increased costs for as long as possible, exploring every avenue to maintain our current pricing structure. However, the reality is stark:

  • Our data collection costs have increased by over 800%

  • Server infrastructure expenses have grown exponentially

  • The complexity of maintaining accurate, real-time ranking data has multiplied

  • Even if we use sophisticated human-like collection of Google data through mobile or desktop simulators, our scraping prices got affected

To continue providing you with the accurate, reliable rank tracking data that your SEO success depends on, we must adjust our pricing to reflect these new operational realities.

What This Means for You

Starting September 25, 2025, our pricing will be adjusted as follows and we are introducing new packages:

IMPORTANT: ALL EXISTING USERS WILL RECEIVE FLAT 20% OFF (FOREVER)

Starter Plan (Daily Checks)

  • Monthly: $59 (20% OFF will be applied after this price for current users)

  • Annual: $699 (20% OFF will be applied after this price for current users)

New Starter Plan (Weekly Checks) โ€” You can downgrade to a weekly check plan anytime

  • Monthly: $29 (20% OFF will be applied after this price for current users)

  • Annual: $299 (20% OFF will be applied after this price for current users)

Pro Plan

  • Monthly: $199 (20% OFF will be applied after this price for current users)

  • Annual: $2,199 (20% OFF will be applied after this price for current users)

New Pro Plan (Weekly Checks) โ€” You can downgrade to a weekly check plan anytime

  • Monthly: $59 (20% OFF will be applied after this price for current users)

  • Annual: $599 (20% OFF will be applied after this price for current users)

Agency Plan

  • Monthly: $299 (20% OFF will be applied after this price for current users)

  • Annual: $3,299 (20% OFF will be applied after this price for current users)

New Agency Plan (Weekly Checks) โ€” You can downgrade to a weekly check plan anytime

  • Monthly: $89 (20% OFF will be applied after this price for current users)

  • Annual: $899 (20% OFF will be applied after this price for current users)

IMPORTANT: Your remaining days in the old plan will be calculated based on new planโ€™s price after September 25. You can downgrade to a weekly check plan anytime you like.

Our Promise to You

Despite these necessary changes, our commitment to you remains unchanged:

  1. No Compromise on Quality: Your ranking data will remain as accurate and timely as ever

  2. Continued Innovation: We're still investing in new features and improvements

  3. Exceptional Support: Our support team remains dedicated to your success

  4. Transparent Communication: We'll always be upfront about changes that affect you

  5. Cancellation is Possible Without Any Liability

  6. Downgrade to a Weekly Check Plan

For Our Existing Customers

We value your loyalty and want to give you time to adjust:

  • Your current pricing is protected until September 25, 2025

  • No immediate action is required

  • You can switch to annual billing to save 20%

  • Our support team is available to discuss your specific needs

  • You can switch to a weekly check plan anytime

The Bigger Picture

This situation highlights the evolving nature of SEO and digital marketing. As Google continues to modify its infrastructure, the entire ecosystem must adapt. While challenging, these changes push us to innovate and find better, more efficient ways to serve you.

We're not alone in facing these challenges โ€“ the entire SEO tools industry is undergoing this transformation. However, we believe our transparent approach and commitment to maintaining service quality sets us apart.

Moving Forward Together

We understand that price increases are never welcome news. We've worked hard to build trust with you, and we don't take that responsibility lightly. This adjustment ensures we can continue providing the tools and data you rely on for your SEO success.

The SEO landscape is changing rapidly, but our mission remains the same: to provide you with the insights and tools you need to succeed in search. These pricing adjustments, while significant, ensure we can continue that mission for years to come.

We're Here to Help

We know you may have questions or concerns about these changes. Our team is ready to help:

  • Email us at support@zutrix.com

  • Schedule a call to discuss your account

  • Explore options that work best for your needs

  • You can cancel your packages anytime you like from Zutrix Billing.

Thank you for being part of the Zutrix community. Your success is our success, and we're committed to navigating these industry changes together.

With gratitude and transparency,

The Zutrix Team

May 23rd, 2025

Track your brandโ€™s visibility across AI models and LLMs

Weโ€™re excited to launch AI Search Visibility, a brand new feature that helps you monitor and improve how your brand appears in AI-generated answers across top LLMs โ€” like ChatGPT, Gemini, Claude, and others.

In the age of AI-first discovery, understanding your brandโ€™s presence in AI responses is essential. Zutrix now brings you full visibility into that landscape.


๐Ÿ” What you can do with AI Search Visibility:

โœ… Monitor AI Brand Visibility Score

Track how often your brand is mentioned across 8 major AI models based on both commercial and branded queries.

โœ… Track Brand Mentions Across Models

Get a full breakdown of how many times and where your brand is being mentioned โ€” with real AI response previews.

โœ… Measure Sentiment & Coverage

See how AI models perceive your brand โ€” including positive, neutral, or negative sentiment โ€” and your coverage rate.

โœ… Analyze Visibility Trends

Follow daily visibility changes with a detailed timeline to measure progress and campaign impact.

โœ… Explore Keyword-Level Insights

Drill into each commercial keyword to evaluate visibility score, view AI answers, and see brand relevance.

โœ… Get Optimization Suggestions

Receive actionable tasks to improve your AI visibility โ€” like adding structured data, updating FAQs, or configuring llms.txt.


๐Ÿ“Š Why it matters

Search is rapidly evolving. AI-generated answers are now the first touchpoint for millions of users.

If your brand isnโ€™t mentioned in those answers, youโ€™re invisible.

With AI Search Visibility, you can now detect, measure, and optimize that presence โ€” all in one place.


Start tracking your AI visibility today โ†’

Go to AI Search Visibility from your Zutrix dashboard.

April 12th, 2025

Weโ€™re excited to introduce the brand-new Backlinks tab in Site Explorer โ€” giving you a full, transparent look into the link-building ecosystem of any website.

๐Ÿ” Whatโ€™s New?

  • Backlink Discovery at Scale: Instantly explore up to millions of backlinks for any domain.

  • Key Metrics Included:

    • Total & Dofollow Links

    • New vs. Lost Links

    • Spam Score & Link Rank

    • Anchor Text & Link Type (Dofollow/Nofollow)

    • Geo-location + First Seen Date

  • Clean Interface & Filters:

    • Filter by link type, spam score, status, or TLD.

    • Easily search by URL, domain, or anchor text.

  • Export to CSV for deeper offline analysis.

๐Ÿš€ Why It Matters

Understanding your backlink profile โ€” or spying on competitorsโ€™ link strategies โ€” has never been easier or more actionable. Combine it with Zutrixโ€™s keyword & traffic insights for a holistic SEO overview.

Start discovering backlinks like never before inside Site Explorer โ†’ Backlinks.

Available now for all plans.

April 5th, 2025

New

Gain complete visibility into your website traffic with actionable insights โ€” all in one place.

Weโ€™re excited to launch our brand-new Traffic Overview tool โ€” a powerful dashboard to monitor your website performance, analyze user behavior, and uncover growth opportunities with zero guesswork.

๐Ÿง  Whatโ€™s Inside?

  • Real-Time Traffic Metrics

    Track Visitors, Page Views, Average Session Duration, and Bounce Rate โ€” instantly and accurately.

  • AI-Powered Quality Scores

    Get custom scores for Traffic Quality, Content Performance, and Conversion Potential โ€” built to help you act fast and smart.

  • Behavior-Based Recommendations

    Discover actionable tips to improve:

    • Conversion Optimization (CTAs, intent signals)

    • User Experience (load speed, interaction depth)

    • Content Effectiveness (structure, engagement)

  • Visual Trends & Device Breakdown

    Analyze daily/weekly traffic trends and see which devices drive the most value.

  • Advanced Analytics Insights

    Go beyond numbers with Zutrix-exclusive insights that Google Analytics doesnโ€™t offer.

  • Page & Content Analytics

    Monitor top-performing pages and content over time with bounce rates, engagement scores, and return visitor metrics.


๐ŸŽฏ Why It Matters

This tool bridges the gap between data and action โ€” helping you not just understand whatโ€™s happening on your site, but what to improve next.

โœ… Built for SEOs, marketers, and content strategists

๐Ÿ“ˆ Optimize faster with AI recommendations

๐Ÿ’ก Take control of your growth journey with clarity


Start using the new Traffic Overview now โ†’ Go to Dashboard

Let us know what you think โ€” and stay tuned for more analytics innovations coming soon!

January 3rd, 2025

Weโ€™re thrilled to unveil Competitor Insights and Link Spy, a powerful addition to Zutrix designed to help you dominate your competitive landscape and supercharge your SEO strategy. This new feature introduces unparalleled capabilities to track, analyze, and optimize your performance against competitors.

๐Ÿ”‘ Key Features:

1. Keyword Gaps:

โ€ข Identify keywords your competitors rank for, but you donโ€™t.

โ€ข Easily spot opportunities to improve your visibility and target the right audience.

โ€ข Get metrics like volume, difficulty, CPC, and competitor positions to strategize your content effectively.

2. Backlink Gaps:

โ€ข Discover the backlinks your competitors have that youโ€™re missing.

โ€ข Assess backlink health and track linking domains to prioritize building high-quality links.

3. Rankings Comparison:

โ€ข Perform real-time rank tracking comparisons across mobile and desktop.

โ€ข Compare your keyword rankings with competitors to spot trends and strengths.

๐ŸŽฏ How it Works:

1. Navigate to the Competitor Insights section in Zutrix.

2. Select a domain to analyze and track competitors.

3. Explore keyword gaps, backlink gaps, and rankings in detail to refine your strategy.

4. Use actionable insights to enhance your websiteโ€™s content and backlinks.

๐Ÿ“ˆ Why It Matters:

โ€ข Stay ahead by uncovering competitor strategies.

โ€ข Find high-potential keywords and backlinks to focus on.

โ€ข Optimize your SEO efforts with real-time performance tracking.

๐Ÿ›  Getting Started:

โ€ข Access Competitor Insights and Link Spy under the Site Explorer dashboard.

โ€ข Use the tabs to switch between Keyword Gaps, Backlink Gaps, and Rankings Comparison.

โ€ข Export detailed insights to CSV for further analysis.

๐Ÿ’ก Start leveraging Competitor Insights and Link Spy today to identify opportunities, analyze gaps, and grow your online presence. Feedback or questions? Contact our support team for assistance!