Changelog
Follow new updates and improvements to Zutrix.
May 23rd, 2025
Track your brand’s visibility across AI models and LLMs
We’re excited to launch AI Search Visibility, a brand new feature that helps you monitor and improve how your brand appears in AI-generated answers across top LLMs — like ChatGPT, Gemini, Claude, and others.
In the age of AI-first discovery, understanding your brand’s presence in AI responses is essential. Zutrix now brings you full visibility into that landscape.
🔍 What you can do with AI Search Visibility:
✅ Monitor AI Brand Visibility Score
Track how often your brand is mentioned across 8 major AI models based on both commercial and branded queries.
✅ Track Brand Mentions Across Models
Get a full breakdown of how many times and where your brand is being mentioned — with real AI response previews.
✅ Measure Sentiment & Coverage
See how AI models perceive your brand — including positive, neutral, or negative sentiment — and your coverage rate.
✅ Analyze Visibility Trends
Follow daily visibility changes with a detailed timeline to measure progress and campaign impact.
✅ Explore Keyword-Level Insights
Drill into each commercial keyword to evaluate visibility score, view AI answers, and see brand relevance.
✅ Get Optimization Suggestions
Receive actionable tasks to improve your AI visibility — like adding structured data, updating FAQs, or configuring llms.txt.
📊 Why it matters
Search is rapidly evolving. AI-generated answers are now the first touchpoint for millions of users.
If your brand isn’t mentioned in those answers, you’re invisible.
With AI Search Visibility, you can now detect, measure, and optimize that presence — all in one place.
Start tracking your AI visibility today →
Go to AI Search Visibility from your Zutrix dashboard.
April 12th, 2025
We’re excited to introduce the brand-new Backlinks tab in Site Explorer — giving you a full, transparent look into the link-building ecosystem of any website.
🔍 What’s New?
Backlink Discovery at Scale: Instantly explore up to millions of backlinks for any domain.
Key Metrics Included:
Total & Dofollow Links
New vs. Lost Links
Spam Score & Link Rank
Anchor Text & Link Type (Dofollow/Nofollow)
Geo-location + First Seen Date
Clean Interface & Filters:
Filter by link type, spam score, status, or TLD.
Easily search by URL, domain, or anchor text.
Export to CSV for deeper offline analysis.
🚀 Why It Matters
Understanding your backlink profile — or spying on competitors’ link strategies — has never been easier or more actionable. Combine it with Zutrix’s keyword & traffic insights for a holistic SEO overview.
Start discovering backlinks like never before inside Site Explorer → Backlinks.
Available now for all plans.
April 5th, 2025
New
Gain complete visibility into your website traffic with actionable insights — all in one place.
We’re excited to launch our brand-new Traffic Overview tool — a powerful dashboard to monitor your website performance, analyze user behavior, and uncover growth opportunities with zero guesswork.
🧠 What’s Inside?
Real-Time Traffic Metrics
Track Visitors, Page Views, Average Session Duration, and Bounce Rate — instantly and accurately.
AI-Powered Quality Scores
Get custom scores for Traffic Quality, Content Performance, and Conversion Potential — built to help you act fast and smart.
Behavior-Based Recommendations
Discover actionable tips to improve:
Conversion Optimization (CTAs, intent signals)
User Experience (load speed, interaction depth)
Content Effectiveness (structure, engagement)
Visual Trends & Device Breakdown
Analyze daily/weekly traffic trends and see which devices drive the most value.
Advanced Analytics Insights
Go beyond numbers with Zutrix-exclusive insights that Google Analytics doesn’t offer.
Page & Content Analytics
Monitor top-performing pages and content over time with bounce rates, engagement scores, and return visitor metrics.
🎯 Why It Matters
This tool bridges the gap between data and action — helping you not just understand what’s happening on your site, but what to improve next.
✅ Built for SEOs, marketers, and content strategists
📈 Optimize faster with AI recommendations
💡 Take control of your growth journey with clarity
Start using the new Traffic Overview now → Go to Dashboard
Let us know what you think — and stay tuned for more analytics innovations coming soon!
January 3rd, 2025
We’re thrilled to unveil Competitor Insights and Link Spy, a powerful addition to Zutrix designed to help you dominate your competitive landscape and supercharge your SEO strategy. This new feature introduces unparalleled capabilities to track, analyze, and optimize your performance against competitors.
🔑 Key Features:
1. Keyword Gaps:
• Identify keywords your competitors rank for, but you don’t.
• Easily spot opportunities to improve your visibility and target the right audience.
• Get metrics like volume, difficulty, CPC, and competitor positions to strategize your content effectively.
2. Backlink Gaps:
• Discover the backlinks your competitors have that you’re missing.
• Assess backlink health and track linking domains to prioritize building high-quality links.
3. Rankings Comparison:
• Perform real-time rank tracking comparisons across mobile and desktop.
• Compare your keyword rankings with competitors to spot trends and strengths.
🎯 How it Works:
1. Navigate to the Competitor Insights section in Zutrix.
2. Select a domain to analyze and track competitors.
3. Explore keyword gaps, backlink gaps, and rankings in detail to refine your strategy.
4. Use actionable insights to enhance your website’s content and backlinks.
📈 Why It Matters:
• Stay ahead by uncovering competitor strategies.
• Find high-potential keywords and backlinks to focus on.
• Optimize your SEO efforts with real-time performance tracking.
🛠 Getting Started:
• Access Competitor Insights and Link Spy under the Site Explorer dashboard.
• Use the tabs to switch between Keyword Gaps, Backlink Gaps, and Rankings Comparison.
• Export detailed insights to CSV for further analysis.
💡 Start leveraging Competitor Insights and Link Spy today to identify opportunities, analyze gaps, and grow your online presence. Feedback or questions? Contact our support team for assistance!
November 6th, 2024
We're thrilled to introduce Zutrix V2, our most comprehensive update to date, packed with advanced features and enhancements:
🚀 World’s Best Rank Tracker Just Got Better
With Zutrix's V2, experience more power in rank tracking with improvements designed for accuracy, efficiency, and ease of use.
- Enhanced UI: Enjoy more flexibility for sorting, filtering, and generating reports.
- Unlimited Reports: Seamlessly share insights with teams and clients.
- Competitive Edge: Improved competitor tracking with up-to-date keyword trends.
- Data Precision: Latest volume and estimated traffic details on demand.
- SERP & GMB Tracking: Monitor SERP features and Google My Business entries efficiently.
- Search Console Integration: Sort data by CPC, traffic, or volume for tailored insights.
- Custom Targeting: Enjoy location-based check-times for precision targeting.
🔗 Hassle-Free Backlink Monitoring
Our reimagined backlink monitoring tool leverages over 5 billion tracked backlinks, elevating your SEO strategies with:
- Enhanced UI & Exports: Sort and export data effortlessly.
- Comprehensive Views: Track all projects at once from a single interface.
- Simplified Monitoring: Daily checks with customized notifications ensure no backlink is missed.
- Site Health Monitoring: Keep watch over the vitality of your site with new data cards.
🔍 Introducing Zutrix SEO Audit
By popular demand, our full-scale SEO Audit tool is here, offering exhaustive, hassle-free checks:
- Comprehensive Audits: Conduct all necessary checks aligned with Google’s standards.
- Speed Insights: Page speed analytics presented with a modern interface.
- Intelligent Scoring: Zutrix On-Page Score incorporates AI for effective recommendations.
- Comprehensive Analysis: Evaluate content, links, HTML tags, and schema details.
🌐 Zutrix Site Explorer
Now, explore your site or your competitors' without leaving Zutrix:
- Traffic & Trends: Obtain current and historical traffic insights.
- Detailed Metrics: Review backlinks, organic keywords, paid results, and DR scores.
- Spam Score & Semantic Links: Acquire nuanced understanding of site performance.
🔑 Re-Thought Keyword Planner
A fresh take on our Keyword Planner with targeted improvements driven by your feedback:
- Smart Recommendations: Get precise keyword suggestions based on initial queries.
- Keyword Analysis: Investigate difficulty, trends, traffic potential, and advanced search intent.
- Top SERP Results: Access the top 100 results instantly.
We sincerely appreciate the community’s continued support and feedback, which has been instrumental in shaping Zutrix into a leader in SEO tools at an unbeatable value.
Dive into Zutrix V2 today—where advanced tools meet simplicity and efficiency!