September 22nd, 2025
Important Pricing Update: Adapting to Google's Major Search Infrastructure Changes
Dear Zutrix Community,
We're writing to inform you about an important pricing update that will take effect on September 25, 2025. This isn't a decision we've taken lightly, and we want to be completely transparent about why this change is necessary.
The Catalyst: Google's Game-Changing Decision
In mid-September 2025, Google made a significant change to its search infrastructure by removing the num=100 parameter. For those unfamiliar with the technical details, this parameter allowed SEO tools like Zutrix to retrieve 100 search results with a single request. Its removal has fundamentally transformed how rank tracking works across the entire industry.
According to recent industry analysis, this change means that what previously required one request now requires ten separate requests. This isn't just a minor inconvenience – it's a seismic shift that has increased operational costs by up to 10x for all SEO tools.
The Domino Effect on the SEO Industry
This change has created a cascade of challenges:
Infrastructure Costs: We now need 10x more server capacity to deliver the same data
Proxy Expenses: Each request requires sophisticated proxy management to avoid detection
Anti-Detection Systems: More requests mean more complex systems to ensure reliable data collection
Processing Power: Handling 10x more requests requires significantly more computational resources
Every major SEO tool – from Semrush to Ahrefs to Moz – is grappling with these same challenges. The entire industry is being forced to adapt, and unfortunately, the economics are inescapable.
As Zutrix, we have waited more than 7 days to see a possible roll-back from Google, but no hope. So in the meantime, we have covered all of the extra costs for our users to keep systems running.
Why We Must Adjust Our Pricing
We've absorbed these increased costs for as long as possible, exploring every avenue to maintain our current pricing structure. However, the reality is stark:
Our data collection costs have increased by over 800%
Server infrastructure expenses have grown exponentially
The complexity of maintaining accurate, real-time ranking data has multiplied
Even if we use sophisticated human-like collection of Google data through mobile or desktop simulators, our scraping prices got affected
To continue providing you with the accurate, reliable rank tracking data that your SEO success depends on, we must adjust our pricing to reflect these new operational realities.
What This Means for You
Starting September 25, 2025, our pricing will be adjusted as follows and we are introducing new packages:
IMPORTANT: ALL EXISTING USERS WILL RECEIVE FLAT 20% OFF (FOREVER)
Starter Plan (Daily Checks)
Monthly: $59 (20% OFF will be applied after this price for current users)
Annual: $699 (20% OFF will be applied after this price for current users)
New Starter Plan (Weekly Checks) — You can downgrade to a weekly check plan anytime
Monthly: $29 (20% OFF will be applied after this price for current users)
Annual: $299 (20% OFF will be applied after this price for current users)
Pro Plan
Monthly: $199 (20% OFF will be applied after this price for current users)
Annual: $2,199 (20% OFF will be applied after this price for current users)
New Pro Plan (Weekly Checks) — You can downgrade to a weekly check plan anytime
Monthly: $59 (20% OFF will be applied after this price for current users)
Annual: $599 (20% OFF will be applied after this price for current users)
Agency Plan
Monthly: $299 (20% OFF will be applied after this price for current users)
Annual: $3,299 (20% OFF will be applied after this price for current users)
New Agency Plan (Weekly Checks) — You can downgrade to a weekly check plan anytime
Monthly: $89 (20% OFF will be applied after this price for current users)
Annual: $899 (20% OFF will be applied after this price for current users)
IMPORTANT: Your remaining days in the old plan will be calculated based on new plan’s price after September 25. You can downgrade to a weekly check plan anytime you like.
Our Promise to You
Despite these necessary changes, our commitment to you remains unchanged:
No Compromise on Quality: Your ranking data will remain as accurate and timely as ever
Continued Innovation: We're still investing in new features and improvements
Exceptional Support: Our support team remains dedicated to your success
Transparent Communication: We'll always be upfront about changes that affect you
Cancellation is Possible Without Any Liability
Downgrade to a Weekly Check Plan
For Our Existing Customers
We value your loyalty and want to give you time to adjust:
Your current pricing is protected until September 25, 2025
No immediate action is required
You can switch to annual billing to save 20%
Our support team is available to discuss your specific needs
You can switch to a weekly check plan anytime
The Bigger Picture
This situation highlights the evolving nature of SEO and digital marketing. As Google continues to modify its infrastructure, the entire ecosystem must adapt. While challenging, these changes push us to innovate and find better, more efficient ways to serve you.
We're not alone in facing these challenges – the entire SEO tools industry is undergoing this transformation. However, we believe our transparent approach and commitment to maintaining service quality sets us apart.
Moving Forward Together
We understand that price increases are never welcome news. We've worked hard to build trust with you, and we don't take that responsibility lightly. This adjustment ensures we can continue providing the tools and data you rely on for your SEO success.
The SEO landscape is changing rapidly, but our mission remains the same: to provide you with the insights and tools you need to succeed in search. These pricing adjustments, while significant, ensure we can continue that mission for years to come.
We're Here to Help
We know you may have questions or concerns about these changes. Our team is ready to help:
Email us at support@zutrix.com
Schedule a call to discuss your account
Explore options that work best for your needs
You can cancel your packages anytime you like from Zutrix Billing.
Thank you for being part of the Zutrix community. Your success is our success, and we're committed to navigating these industry changes together.
With gratitude and transparency,
The Zutrix Team